Press release: Optimizers announces a strategic integration with Orisha to combine forces and strengthen her position for future growth.

Orisha, a European provider of software for companies in the retail, real estate, healthcare, and construction sectors, is expanding its expertise in e-commerce and international presence with the acquisition of Optimizers, a Dutch software provider offering a full range of B2B and B2C e-commerce solutions.

After five successful years under the partnership of Main Capital, Optimizers is excited to become part of Orisha as of June 1st. This strategic integration aims to consolidate strengths and enhance market position in the long term, establishing a lasting relationship strategy between the companies.

Together, the combined products and strengths of Orisha and Optimizers strive to transform the retail sector by integrating online and offline shopping experiences through Unified Commerce solutions.

Stefan van Diggelen, CEO of Optimizers, responds to the collaboration with Orisha:

“We look back on a fruitful partnership with Main, during which we significantly expanded our market position and optimized our organizational efficiency, enhancing the overall performance of the company. Looking ahead, we are excited to embark on this new chapter for Optimizers with Orisha. Orisha will open doors to the Southern European market and strengthen our presence in the Netherlands. Additionally, we aim to further expand our presence in the Scandinavian region. Together with Orisha, we intend to merge the experience of both online and offline shopping.”

Jacques Ollivier, CEO van Orisha, adds:

‘’We are delighted to announce this major milestone for Orisha. The acquisition of Optimizers opens up exciting new prospects for the group. Thanks to this transaction, Orisha will become a major player in Omnichannel Unified Commerce in Europe, and will actively participate in the transformation of this sector. We look forward to finalizing this transaction with Main Capital, and to exploring the new growth opportunities it should bring us.”

About Optimizers

Optimizers, founded in 2006, is a comprehensive European provider of e-commerce enablement software, offering a versatile platform of solutions for B2B and B2C digital commerce excellence, under the three strong brands: Tweakwise, Core-suite and Vendre.. Optimizers’ software suite enables its customers to improve their e-commerce processes across the entire value chain, including solutions for search & discovery, e-commerce platform- and sales portal-related solutions, software for sales representatives, warehouse management & EDI software solutions, and a driver application for transport & (home) delivery. The suite is delivered to a wide range of industries in more than 25 countries. With its headquarters in Nijkerk, The Netherlands, the company has offices in The Netherlands, Sweden (Stockholm) and the US (New York), with c. 170 employees and serves close to 1,500 customers world-wide.

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About Orisha

Founded in 2003, Orisha is a European software publisher dedicated to companies in the retail, real estate, healthcare and construction sectors. Since its creation, Orisha has been helping companies to succeed by offering them solutions tailored to their business needs and essential to their activity (cash collection, commercial and financial management, stock management, CRM, HR, E-Commerce…). Each day, Orisha’s solutions facilitate millions of interactions and transactions in a hyper-connected world. Since 2021, Orisha has been backed by TA Associates, a global private equity player and leader in the technology sector. In 2023, Orisha achieved sales in excess of €200m. The group, which was born in France, employs 1,300 people in Europe and supports clients in over 50 countries.

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About Main Capital Partners

Main Capital Partners is a leading software investor in the Benelux, DACH, the Nordics, and the United States with approximately EUR 6 billion in Assets under Management. Main has over 20 years of experience in strengthening software companies and works closely with the management teams in its portfolio as a strategic partner to achieve profitable growth and larger outstanding software groups. As a leading software investor managing private equity funds active in Northwestern Europe and North America, Main has 70 employees operating out of its offices in The Hague, Düsseldorf, Stockholm, Antwerp, and an affiliated office in Boston. Main maintains an active portfolio of over 45 software companies. The underlying portfolio employs over 12,000 employees. Through its Main Social Institute, Main supports students with grants and scholarships to study IT and Computer Science at Technical Universities and Universities of Applied Sciences.

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Back to the overview

Who are Optimizers?

Optimizers is a group of 160 specialists with passion for SAAS technology. Our products are developed in-house within the range of order to delivery. We want to Optimize your future by creating the best SAAS software solutions.

We invest in long-term relationships with our customers and our employees. Let’s grow together is one of our slogans, that counts for our customers as well as for our co-workers.

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